NowNow

Saptarishi outgrew its original seven-agent shape. It's now eight verticals, Strategy & Positioning, SEO & Content, Paid Media & Analytics, CRO & Conversion, Copywriting, Sales & GTM, Growth & BD, Social & Community, each with a named lead who spawns the specialists a given task actually needs instead of one generalist agent guessing at all of them. Forty named agents in total, eight leads and thirty-two specialists underneath them.

Also spent time this week making sure the three units, ADG Advisory, Bong Lebowski, and Uncle AB's, are properly cross-linked in this site's structured data, so an AEO/GEO crawler resolves all three as connected to the same person instead of three separately-named coincidences.

Wired up the full daily pipeline for Bong Lebowski: a cloud step picks the day's topic, a local render turns it into a short vertical clip in Strudel, and it ships automatically, no manual step in between. Some days it's a Hindustani raga played straight through, alap to jor to jhala. Some days it's Carnatic melakarta math turned into rhythm. Some days, like the first one, it's a tuning system outside 12edo entirely, 17edo's superpythagorean fifths landing intervals a piano can't reach.

The long-form live-coded sets are still the primary lane; this is the shorter, daily-cadence complement to them.

Kolkata 2010. Bangalore 2014. Kolkata again until 2026. Now Bangalore again. The pendulum swings, and I'm back where I started the first time.

The work is ADG Advisory: GenAI framework modules for GCCs, fractional CMO work, and whatever's interesting at the intersection of AI and performance marketing. The Saptarishi agent team is running. The framework is developing. The pitches are in play.

But mostly right now: catching up with people I left behind twelve years ago. Friends I missed. Life I paused. Coffee rituals at new spots. Vinyl shops I didn't know existed.

Also: making mixers in small batches, because some things shouldn't scale.

Building abhirajdg.in: a character-select site unifying ADG Advisory, Bong Lebowski, and Uncle AB's under one pixel-art system. Targeting a 27 July 2026 launch, same day as the Bangalore event.