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Abhiraj Das Ghosh
Translator between Humans and Computers. ELI5, always.
Bangalore-based GenAI marketing consultant and fractional CMO, founder of ADG Advisory. I build AI marketing systems and train the teams who run them. After hours I write acid and Goa trance in code as Bong Lebowski and make Uncle AB's non-alcoholic mixers.
Select your character
Four worlds, one player. Press start.
High scores
- years in marketing, India · UAE · UK · USA
- 13+
- client brands at a time (pointdot, Sydney)
- ~60
- named AI agents in the Saptarishi team
- 40
- Guinness World Record (Python, 2021)
- 1
- Guinness World Record
- Face-recognition app built in Python (2021)
- Data science
- IIT Kharagpur · Johns Hopkins · UC Davis
- Jazz improvisation
- Berklee College of Music
- Certified
- Google Marketing Platform · HubSpot Inbound · Yandex.Metrica · Anthropic
- Partner agency
- Google Ads · Shopify · Wix · GoDaddy
- Track record
- Hoichoi founding team · The QA (India & MENA) · pointdot (Sydney)
Book a talk or workshop
GenAI-in-marketing keynotes, hands-on corporate workshops, and live-coded music sessions in Strudel, for colleges, corporates and festivals. Recent stages: LinkMeet 6.0 and WordCamp Kolkata.
Now playing
Latest across all three worlds
Saptarishi grew from seven agents to eight swarms
The agent team behind ADG Advisory has been renamed and restructured: one lead agent per marketing vertical, each running its own swarm of specialists. Forty named agents in total.
Bong Lebowski now ships a pattern every day
A daily pipeline renders and posts a new live-coded pattern automatically: Hindustani ragas, Carnatic math, and tunings outside the standard 12 notes to the octave, in rotation.
Back in Bangalore. The pendulum swings again.
Moved back to Bangalore in 2026 after twelve years in Kolkata. Now: catching up with people, building ADG Advisory, working on GenAI framework modules for GCCs.
FAQ
The short answers
Who is Abhiraj Das Ghosh?
Abhiraj Das Ghosh is a Bangalore-based GenAI marketing consultant and fractional CMO, and the founder of ADG Advisory. Born and raised in Kolkata, he has spent 13+ years in marketing, including the founding team of the OTT platform Hoichoi and leading digital strategy for The QA across India and MENA. He also writes acid and Goa trance in code as Bong Lebowski and makes Uncle AB's non-alcoholic cocktail mixers.
What does ADG Advisory do?
ADG Advisory is a GenAI-first marketing consultancy. It takes on fractional CMO work, builds working AI marketing systems on top of Saptarishi (a team of 40 named AI agents across eight marketing verticals), and trains in-house teams to run them. Clients are Global Capability Centres (GCCs) and growth-stage companies across India, MENA and APAC. The thesis: brands don't need agencies, they need capable internal teams.
What is a fractional CMO, and when does it make sense?
A fractional CMO is a senior marketing leader who works with a company part-time or for a defined engagement instead of as a full-time hire. It makes sense when a business needs senior strategy and someone to build and run the marketing system, but isn't ready for (or doesn't need) a full-time C-level salary. Abhiraj's version is explicitly time-boxed: the goal is to leave an internal team that can run the play without him.
Can I book Abhiraj Das Ghosh to speak or run a workshop?
Yes. He gives GenAI-in-marketing keynotes and talks (such as The Formula 1 Problem and The Hexagram Framework), hands-on corporate workshops, and live-coding music workshops in Strudel as Bong Lebowski, with live sets bookable from Q4 2026. Past stages include LinkMeet 6.0 (2026) and WordCamp Kolkata 2023. College formats start at ₹15,000. The full topic list, rate card and rider are on the speaker EPK at abhirajdg.in/epk.
Who is Bong Lebowski?
Bong Lebowski is Abhiraj Das Ghosh's acid trance and Goa trance project. Every track is written as code in Strudel, with raga pitch material and Carnatic maths underneath; the genre is the format, the raga is the notation. The latest single, st@ck_0verflw, came out on 19 September 2026, and three more tracks are mastered and in the studio.
What is Uncle AB's?
Uncle AB's is Abhiraj's small-batch line of rock and roll-themed non-alcoholic cocktail mixers, built around Bengali flavours like Gondhoraj lime, kokum, Sundarban honey and Malabar pepper. Everything is handmade to order, and you can join the waitlist on WhatsApp.
How do I contact Abhiraj Das Ghosh?
Email abhiraj@adg-advisory.com or message him on WhatsApp at +91 86979 48472. You can also book a call through the calendar link on abhirajdg.in/connect. He is based in Bangalore and works remotely with teams in India, the Middle East and Asia-Pacific.