Winning with EAT and Algo Updates in the Age of Coronavirus

This is a transcript of SEMrush’s webinar with Nik Ranger, Peter Mead and Lily Ray.

Introduction

Peter Mead:

Welcome to Australian Search Marketing Academy, it’s Peter Mead. And today we have a special kind of topic. We’re all affected by COVID-19, how it affects SEO, how does it affect our EAT? 

What’s going on with the algo updates in the age of coronavirus? It’s bewildering but we have with us Lily Ray who has focused on this and really worked a lot of this stuff out. This is going to be a fascinating and informative webinar today. But firstly, let me introduce Nik Ranger, who’s an SEO specialist at StudioHawk. She’s big on strategy, big on data analysis.

Lily Ray, welcome Lilly, we’re so excited for you to be here. Lily Ray is the SEO director at Path Interactive and she began her journey in SEO in 2010 working in a startup, moved into the agency world but since then has been working with fortune 500 companies.

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