I started using SEMrush back in 2012. It was a tool that helped me gain insights on SEO projects. Over the years, the tool has evolved into a powerhouse that every marketing department or agency would love to have. If you’re starting out with SEMrush, it can be overwhelming to navigate through the vast features available. Let’s dig into the tool one feature at a time. Today, I’ll focus on one of the most important factors for any business to grow – competitor analysis.