Winning with EAT and Algo Updates in the Age of Coronavirus

This is a transcript of SEMrush’s webinar with Nik Ranger, Peter Mead and Lily Ray.


Peter Mead:

Welcome to Australian Search Marketing Academy, it’s Peter Mead. And today we have a special kind of topic. We’re all affected by COVID-19, how it affects SEO, how does it affect our EAT? 

What’s going on with the algo updates in the age of coronavirus? It’s bewildering but we have with us Lily Ray who has focused on this and really worked a lot of this stuff out. This is going to be a fascinating and informative webinar today. But firstly, let me introduce Nik Ranger, who’s an SEO specialist at StudioHawk. She’s big on strategy, big on data analysis.

Lily Ray, welcome Lilly, we’re so excited for you to be here. Lily Ray is the SEO director at Path Interactive and she began her journey in SEO in 2010 working in a startup, moved into the agency world but since then has been working with fortune 500 companies.

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5 Easy Shortcuts in RStudio: R Programming Basics

Are you getting into Data Science? Is R your chosen language? And RStudio is your go-to IDE? Well, I too made that choice a few days back, and it’s been really fun churning data. But, no matter what R programming tutorial you refer to, the first thing you would miss out are shortcuts. No one really focuses on shortcuts when starting out.


I for that matter, love using shortcuts. I like to focus on the work more, rather than try to find out how to write that line. so without further delay, let me get into my 5 favourite RStudio shortcuts:

5. Set or change the working directory

Now, every R programming tutorial will tell you to set your working directory as soon as you open the IDE. But there is a shortcut to this. Here’s how to crack it:

  • Windows: Ctrl + Shift + H
  • Mac: Ctrl + Shift + H

4. Open a file

Now you’ve set the working directory on RStudio. Cool! How about we start with the job? To open a file in RStudio all you have to do is:

  • Windows: Ctrl + O
  • Mac: Cmd + O

3. Clear console

Now, I have OCD. and it bothers me if my console has too much info. That brings me to my favourite shortcut on RStudio – clearing the console:

  • Windows: Ctrl + L
  • Mac: Ctrl + L

2. Run code

So, you’ve written a line of code, and now you want to run it. The beginners guide will ask you to click anywhere on the code, and then click on the “Run” button. But all you really need to do is:

  • Windows: Ctrl + Enter
  • Mac: Cmd + Return

1. Assignment operator/equal operator

I learned this gem from Matt Dancho’s course “Jumpstart with R“. When you assign a new operator with anything, your code would look something like this:

variable <- somestuff[1,2,3]

The “<-” can get a bit annoying. The shortcut is:

  • Windows: Alt + –
  • Mac: Option + –

And that’s a wrap. I hope this would help you streamline your work in RStudio. There is no hard and first rule on this. If you want to check out all the RStudio shortcuts, you can get there here.


If you want help or suggestions, feel free to connect with me on LinkedIn. Check out my article on why LinkedIn should be on your radar. If you’re starting out with Twitter, I’d suggest my Twitter growth hacking research.

If you’re into photography, check out my mini photo stories here.

Cover photo by Émile Perron on Unsplash.

4 Easy Steps For Competitor Analysis with SEMrush

I started using SEMrush back in 2012. It was a tool that helped me gain insights on SEO projects. Over the years, the tool has evolved into a powerhouse that every marketing department or agency would love to have. If you’re starting out with SEMrush, it can be overwhelming to navigate through the vast features available. Let’s dig into the tool one feature at a time. Today, I’ll focus on one of the most important factors for any business to grow – competitor analysis.

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Amazing Twitter Organic Impressions Increase by 617%

This year, I had taken a resolution – to work on my personal branding. One of the channels I started off with was Twitter. My twitter handle isn’t really an impressive one. As of writing this article, I have 242 followers and I follow 112 accounts. I could definitely do better on that front on Twitter.

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5 reasons why LinkedIn is important for students

In this time, being on digital gives you a bigger edge than anything else. LinkedIn is the biggest professional network in the world right now. You have the likes of Richard Branson, Bill Gates, Ariana Huffington, Randi Zuckerburg – just to name a few – on the platform, and active. Apart from being probably the best social networking site for professionals, LinkedIn is the only place where you can display your skills and experience in real-time.

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What Freud can teach us about SEO – Part 2

If you have navigated here from my first SEO article, good to have you back! If you have not, I would request you to check out the first part of this series here to get an idea of the flow.

Now that we are done with the introductions, let’s jump right into business. Remember how I established one of Freud’s principles – the Id, in the previous article, here’s getting into the tougher sections – Ego and Superego.

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What Freud can teach us about SEO – Part 1

You must be wondering, how would someone who invented psychoanalysis help me with SEO? Well, why not? In today’s world, we have an attention span of a goldfish and a hunger for knowledge of a supercomputer. With the advancement of machine learning algorithms and artificial intelligence, it’s quite impressive how personalized our web searches have become. And to add to it, we have voice search rising with the growing popularity of personal assistants like Amazon’s Alexa, Google Assistant and Apple’s Siri. All this makes one wonder, how do you tap into the mind of a user and get them to spend some time on your website?

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